Thinking Outside the Box!

by Jana Lazarevska on 7th February, 2013 at 5:54 PM CEST

I often hear the phrase “Think outside the box!” , but for a long time I have been elaborating the true meaning of it. What does think outside the box really mean? Why do people use it so often? So after thinking it over and over again, I created my own meaning. I compressed my way of understanding this ‘simple’ phrase into a one minute stop-animation video. Here it is:

The daunting socio-economic challenges of our time call for each of us to “think outside the box”.

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Jana Lazarevska , Creators Action Team #10

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